Bridging between South Korea and ASEAN through Data-driven Marketing
I’m Sumin Lee
Brand Strategy, Digital Marketing and Content Creation
Hi! I'm Sumin Lee, a global-minded professional bridging the gap between South Korea and the international market, with a strong focus on ASEAN clients. Through expertise in digital marketing, trade finance, and business strategy, I help businesses expand and thrive in the global economy.
Connecting South Korea to the Global Market
Market Expansion & Trade Finance
Supporting seamless cross-border transactions and optimizing financial strategies for businesses entering new markets.
Strategic Digital Marketing & Localization
Developing data-driven marketing strategies tailored to ASEAN markets, ensuring cultural and linguistic adaptability for impactful engagement.
Business Consulting & Partnership Development
Guiding businesses in global expansion, fostering strategic partnerships, and identifying growth opportunities in emerging economies.
4
Years of Experience in Global Business & Marketing
A results-driven Customer Engagement & Marketing Professional, specializing in international market expansion and ASEAN partnerships. Committed to innovation, cross-border collaboration, and digital transformation.
1B+
Digital Impressions & Views
120+
Successful Projects Completed
Worked
with Global Brands like Daiso & Trip.com
Aug 2025 – Jun 2026
Sookmyung Women’s University, South Korea
Bachelor of Business Administration, Bachelor of Entrepreneurship (Dual degree), CGPA: 3.72/4.5 (Top 10%)
Nanyang Technological University, Singapore
Master of Scienc in Business Analytics | Merit Scholarship | Career Advocate
Mar 2019 – Feb 2024
Aug 2025 –Present
Singapore
Frost & Sullivan
Customer Value Enhancement Associate
-
generation and increased email campaign CTR by 18%.Implemented Salesforce-based CRM automation and segmentation (RFM & cohort models), driving 4× lead
-
engagement.Built client retention dashboards and email workflows, reducing response time by 32% and improving
-
Partnered with marketing and analytics teams to standardize reporting across 20+ consultant accounts.
-
Managed internal IT and HR systems for the Korea office, ensuring seamless operations and zero downtime.
Jan 2023 – Dec 2023
Seoul, South Korea
ByteDance (TikTok)
Community Management Intern
-
Drove #KpopVlog campaign to 1B+ views through brand partnerships (Daiso, Trip.com).
-
Optimized 15+ regional campaigns with GA4 and CM360 data, achieving +20% ROI uplift and 1B + views (#KpopVlog).
-
Onboarded 470 + creators to TikTok tools and improved creator satisfaction scores to 4.74 / 5.00.
-
Conducted data audits and knowledge sessions for regional teams on content metrics and automation dashboards.
NTU POWERS (Promotion of Women in Engineering, Research, and Science)
Student Marketing Assistant Singapore
-
Led cross-brand activation initiatives between TEDxNTU and Fave, achieving 1,000+ student engagements and +25% CTR uplift via paid social campaigns.
-
by 20%.Optimized Instagram & Meta Ads creatives through behavioral analytics and A/B testing, boosting event sign-ups
-
Designed on-ground booth experiences and merchandise, strengthening student brand awareness.
Mar 2024 – Jul 2025
Seoul, South Korea
Société Générale
Trade Finance Support
-
Managed 25+ cross-border finance operations and built Excel dashboards to visualize client performance.
-
Enhanced workflow efficiency by 18 % through process automation and data tracking improvements.
Jan 2022 – Oct 2022
Seoul, South Korea
Jan 2025 – Present
VClean 2nd Gen Ear Cleaner (Wadiz)
Premium product campaign that reached 117% funding via persona-based storytelling and predictive modeling.
Deskstar (Tumblbug)
Solar-powered desk light for modern single households; achieved 447% funding via data-driven segmentation and paid media optimization (Tumblbug, Meta, Google Ads).
May 2025 – Jun 2025
.png)
Performance Marketing
Meta⸱Google (SEN)⸱TikTok⸱Naver⸱Kakao, ROI optimization, funnel design, A/B testing
CRM & Automation
Salesforce, HubSpot, email workflows, RFM & cohort segmentation, lifecycle campaigns
Analytics & MarTech
GA4, CM360, BigQuery integration, dashboarding (Tableau, Power BI), Python, SQL
Collaboration & Leadership
Cross-functional alignment, bilingual communication, reporting to C-level
